Concept

Match Me So I Know it’s Real

We captured 5 real-life couples recounting that special moment when they knew it was “real.” 

Not only did this provide heartwarming upper-funnel video content where the couples could discuss how they match each other in real life, but it lent itself to lower-funnel messaging where they discussed what it means to match underwear on Valentine’s Day.

This educated prospecting customers on Matching Pairs and aided in doubling most orders.